During my time at Berghs School of Communication in 2019 we got the opportunity to work with a startup called WOOP to create strategy and graphic content for their new launch and marketing campaign. We worked in a team of designers and strategists to together create a visual identity and marketing strategy to launch the new app. The app was a new "home workout" app using new artificial technology to better guide the person doing the workout to avoid any common injuries. Our answer to this brief was to create a social media campaign as well as event props such as branding and technology for users to test the app as well as phone cases with a QR code allowing the customer to easy download the app wherever they are.

This project was a great learning experience as it allowed us as designers and strategists to practise the very essential skill of team and group work. We had some disagreements during the way but always found a strong solution to any occurring issues. On a personal level I really enjoyed working with a start up as a new experience.