During my time as a student at Berghs School of Communication in Stockholm I was assigned a brief in collaboration with the agency PS OCCASION. For this brief our mission was to create a theoretical Spotify Festival of 2020. The aim of the entire festival was to create a brand experience for the customers to not only attend a festival, but to experience Spotify. To answer to the brief we had to decide a location, graphic guidelines, posters, event-bracelets/ tickets and a social media communication.

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This was a really fun project as we didi it with response from the PS OCCASION agency. During the brief of this project I learned about experience design and about how to create and break patterns of users interacting with certain elements. For my project I tied in ideas of accessibility by creating a color-blind friendly event map. Furthermore I would have liked to incorporate accessibility in more areas of this project if I had done it again as I believe that inclusive design is very important.