In the fall of 2019 during my time at Berghs School of Communication we got to work on a live brief with Subway as our client. The brief was to create and design a campaign for the launch of their new products on the Swedish market. There were no specific demand on what they expected us to create which made it a rather wide brief. We worked in groups during a period of 2 months with regular feedback from professionals to reach our final goal.

During this project I developed my conceptual thinking skills as well as my ability to create branded content. Looking back I do think our ideas were very interesting and strong however we could have considered the feasibility of installing our ideas. Psychology wise the idea to have lights outside the store in the Swedish winter darkness would cause people being on their phone looking down to look up. Furthermore having a game in the store window would be a fun experience. However both technically and financially those ideas might not have been the strongest compared to ideas that would have been more smooth and allowing to implement.