In 2017 I was introduced to the concept of dropshipping by some close friends selling watches online with the method. The task was to create an online store, to source products and advertise the products through facebook ads, instagram and google ads. To get into the industry I set up my store on Shopify and started sourcing products from aliexpress. To have a clear brand identity I set my mind on a style and visual direction that I felt supported the kind of products I was going to sell. This is where I got into webdesign as I ended up spending more time on designing the website compared to how much I was focusing on actually getting products sold.

From this experience I had many take aways. First of all I learned how to design and set up an online store as well as how to find and source products with methods making them lightly to sell. Looking back I know a few things I should have done differently. First of all my product range was way too wide, while I wanted to sell several kinds of products I missed the point of finding my niche. Furthermore the branding was very feminine, when I was also selling some products for men and home. The branding did not match this area of product which I have learned from and now bring with me to my newer projects.